Project Manager + UX Design
Overcoming the intangibility of the crucial evidence embedded in people's daily lives that lasting human-centered design depends on.
User interviews + rapid prototyping of repeatable in-field and client-facing methodologies that balanced quality with tight timelines.
3 pre-scoped output tiers and a 5-stage progression plan that has guided teams' end-to-end delivery of multimedia research or project deliverables—one of which yielded $5MM in immediate follow-on work.
Making human-centered design tangible
The nexus of Doblin Studio was a desire to the firm's design work felt, from our research through to a more tangible output stemming from that research. Inspired by my background in documentary film, my role began with demonstrating what it would mean to bring a filmmaker mindset to human-centered design work, and it evolved into process definition and training to translate a prototyped approach into a repeatable firm offering. That offering—a blend of documentary reporting and traditional ethnographic research—became a new point of collaboration between practitioners and clients, as well as an immediate new revenue driver.
Starting with the end in mind
Using a series of pre-scoped outputs as guideposts for determining the scope of a project
Research Themes Playback
Short Film + Reflective Narrative
Gear + Process Prep
Prior to heading out into the field or on set, teams chose their gear – either from suggested kits or a library – and went through trainings relative to the tools and useful recording frameworks. To assist with the gear selection process, we designed an app compiling suggested gear packages and availability.
Process + Gear Familiarity